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Saudia Group: the latest example of a successful dual brand strategy: Two CAPA Awards and four CAPA TV videos
In 2016, Saudia joined a growing group of major flag carriers to adopt a dual brand as part of an ambitious transformation programme. The strategy…..
Saudia is improving its premium product in the European market and is planning capacity increases along with new destinations. The growth in Europe will support…..
Catch up on CAPA’s exclusive market analysis pieces – Singapore Airlines, Saudia, Europe-Latin America, Japan Airlines and more
Each week, CAPA – Centre for Aviation, produces informative, thought provoking and detailed market analysis of the aviation industry. With supporting data included in every…..