New terminal in Jeddah will give Saudia ‘a good shot’ at developing transit traffic, but in reality it could be a tough proposition

The new terminal at Jeddah’s King Abdulaziz International airport will, according to one source, give Saudia “a good shot” at developing transit traffic. The terminal,…..

Saudia Group: the latest example of a successful dual brand strategy: Two CAPA Awards and four CAPA TV videos

In 2016, Saudia joined a growing group of major flag carriers to adopt a dual brand as part of an ambitious transformation programme. The strategy…..

Saudia pursues closer links with SkyTeam members

It is hardly a surprise that one of Jaan Albrecth’s priorities as Saudia CEO is to pursue a more active role in SkyTeam. After all,…..

Saudia to expand in Europe with A321neoLRs and new narrowbody lie-flat product

Saudia is improving its premium product in the European market and is planning capacity increases along with new destinations. The growth in Europe will support…..

Catch up on CAPA’s exclusive market analysis pieces – Singapore Airlines, Saudia, Europe-Latin America, Japan Airlines and more

Each week, CAPA – Centre for Aviation, produces informative, thought provoking and detailed market analysis of the aviation industry. With supporting data included in every…..