US OTAs are seeking inroads into Asia Pacific, expanding into the activities market and determining the value of voice technology

This year promises to be an interesting time in the United States of America (USA) online travel agency market (OTA) as the biggest players aim…..

Metasearch is increasingly delivering ‘visibility’ and ‘direct bookings’ to independent properties, but third-party dependence and tech-adoption remain hurdles

The growth of metasearch and a shift to digital marketing activities, has helped independent lodging properties recover some lost ground when it comes to driving…..

Despite challenges, OTA bookings climb in Europe and more than a third will be completed via mobile websites and apps by 2022

Despite economic and political challenges in the region, Europe’s travel market continues to expand and gross travel bookings were expected to climb 2% for the…..

Phocuswright: 2018 another year of solid gains for the US travel industry

Global research travel company Phocuswright believes the US travel market should grow by a healthy 5% year-on-year in 2018, but those gains will start to…..

Phocuswright: Agents continue to hold an important place in the US travel ecosystem

The demise of the travel agent has been heralded for decades, but new research from Phocuswright shows agents are actually being courted, and the value…..

Phocuswright: Private accommodation providers should target millennials that now have families 

As the ever important millennial age group continues to reach a certain level of maturity, some researchers are focusing on how their travel behaviour will…..

Boomers in the USA have more time and money for travel than Millennials, says Phocuswright

Although Millennials have passed Baby Boomers as the largest demographic in the United States of America (USA) and generally value experiences over material goods, Boomers…..

Bleisure takes a place in Phocuswright’s top US corporate travel trends

Recent research by Phocuswright shows leisure extensions of business trips – or the ever popular buzzword – Bleisure remains one of the top trends in…..

New research by Phocuswright offers insight into US leisure travel trends 

Younger travellers may wait to book their travel closer to departure, but they also spend more time on research than other age groups, according to…..

American leisure travel and vacation trends are moving in a positive direction, but trade uncertainty clouds the picture

More American opted to travel for leisure in 2017, posting a surge over the 2015 peak, according to new research by Phocuswright. But, while both US…..