Targeting Finnish travellers? They are interested in experiencing local culture and everyday life, and are happy to travel out of season

After rapid growth in international tourism in the 2000s the number of Finnish outbound travellers and has slowed somewhat in the 2010s. But an expanded…..

Full visa liberalisation for Chinese travellers into Europe could generate EUR12.5 billion per annum in additional inbound spending

New research from the European Travel Commission shows that visa liberalisation between China and Europe would undoubtedly increase demand from one of the most lucrative…..

Seeking European arrivals? Outbound market may see growth slowing in 2018, but the 2019 outlook is ‘positive’

While most eyes are on Asia, Europe remains a major outbound market and continues its steady growth despite recent geopolitical instability worldwide, which studies show…..