US OTAs are seeking inroads into Asia Pacific, expanding into the activities market and determining the value of voice technology
This year promises to be an interesting time in the United States of America (USA) online travel agency market (OTA) as the biggest players aim…..
More than two thirds of travellers use online review sites, but word of mouth is still ‘very important’ for half of travellers
The recently published ‘Consumer Travel Insights 2019’ report series from benchmarking specialist STR has revealed several key findings regarding traveller motivations and budgeting, emphasis on…..
Metasearch is increasingly delivering ‘visibility’ and ‘direct bookings’ to independent properties, but third-party dependence and tech-adoption remain hurdles
The growth of metasearch and a shift to digital marketing activities, has helped independent lodging properties recover some lost ground when it comes to driving…..
Despite challenges, OTA bookings climb in Europe and more than a third will be completed via mobile websites and apps by 2022
Despite economic and political challenges in the region, Europe’s travel market continues to expand and gross travel bookings were expected to climb 2% for the…..