Video of the week – Expedia’s supplier engagement includes real-time benchmarking data

Expedia ls largely known as a travel mega site where customers can book airfare and hotels, but the company also provides key data to its…..

Understanding millennials is key for airline merchandising now and in the future

There’s no debate about the importance millennials have in the current travel landscape, and that influence certainly will only grow stronger in the future. During…..

The times they are a-changin’ – younger generation are influenced more by social media than friends and family

A new survey released by UK experience design agency, 383, has found that 18-35 year olds are twice as likely to take advice from influencers…..

Targeting UK millennials? New insight shows they will take and spend more on leisure trips during 2019 in spite of the clouds over Brexit

The UK millennial outbound market is a key target for foreign destinations – whether they are travelling for business or leisure. In what are positive…..

Almost half of North American millennials are finding booking a holiday a stressful experience

North American travellers are spending an average of eight hours researching their holidays despite being bored after just 40 minutes and almost half (42%) of…..

The ‘Bleisure’ ‘work perk’ is proving a winner for employers and employees alike

With millennials making up a growing share of the workforce, they’ve been quick to capitalise on a new, unofficial work perk. Bleisure travel – the…..

Martinique takes a people-to-people approach with Airbnb to attract visitor numbers

The Martinique Tourism Authority has entered a tentative partnership with Airbnb to deliver additional visitors to the French overseas territory in the Caribbean. The Memorandum…..

With diversity, inclusion and environmental sustainability key drivers, Delta believes it continues to gain traction with Millennials

About a year ago, Delta Air Lines coined a new term for the ever-important Millennial travel set – Emerging High Value Customers (EHVC). Now the…..

The traditional family holiday may have evolved over the years, but new UK research indicates multi-generational travel is still as popular as ever

The traditional family holiday may have evolved over the years, but new research indicates multi-generational travel is still as popular as ever. In a recent …..

Phocuswright: Private accommodation providers should target millennials that now have families 

As the ever important millennial age group continues to reach a certain level of maturity, some researchers are focusing on how their travel behaviour will…..

Travel remains a priority for budget constrained Millennials with content a key influencer in decision making process

It is no shock that budget plays a major role for Millennial travel decisions, but even as student levels remain high and home purchases are…..