Trivago Traveller Insights: Europe has the most distinct seasonal travel trend, travellers to Latin America stay the longest and bookings are generally made seven weeks ahead of departure

Understanding the search, research and booking habits of travellers can provide an insight into their behaviours and help companies deliver a more targeted distribution offer…..

Metasearch is increasingly delivering ‘visibility’ and ‘direct bookings’ to independent properties, but third-party dependence and tech-adoption remain hurdles

The growth of metasearch and a shift to digital marketing activities, has helped independent lodging properties recover some lost ground when it comes to driving…..