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New research reveals that today’s independent hoteliers have a greater awareness and appetite around technology when it comes to their marketing and distribution strategies. According…..
Is the travel industry increasingly buying into the power of children as travel influencers and future brand ambassadors?
Whether it is the television adverts during our favourite daytime shows, confectionery or toys strategically located close to the checkouts in the supermarket, leveraging younger…..
Frequent flyers are apparently ‘highly responsive’ to airport advertising which truly influences their behaviour
A study from global measurement and data analytics company Nielsen for the airport advertising specialist Clear Channel Airports has shown that airport advertising is successfully…..
Asia Pacific marketers more open and enthusiastic towards Artificial Intelligence than their European and North American peers
As the adoption of Artificial Intelligence (AI) increases across the aviation and wider travel sector it has emerged that marketers in the Asia-Pacific region are…..
It can be really hard for a regional airport to secure new air services, especially when it is located in the backyard of the country’s…..