Frequent flyers are apparently ‘highly responsive’ to airport advertising which truly influences their behaviour

A study from global measurement and data analytics company Nielsen for the airport advertising specialist Clear Channel Airports has shown that airport advertising is successfully…..

Asia Pacific marketers more open and enthusiastic towards Artificial Intelligence than their European and North American peers

As the adoption of Artificial Intelligence (AI) increases across the aviation and wider travel sector it has emerged that marketers in the Asia-Pacific region are…..

Swimming in a sea of sharks! Innovative marketing delivers enhanced Nuremburg connectivity

It can be really hard for a regional airport to secure new air services, especially when it is located in the backyard of the country’s…..