Accor says it is delivering a “disruptive and dramatic shift” of its loyalty programme as the existing Le Club Accorhotels is morphed into a fully…..
Leisure travellers seeking instant perks and rewards are diluting the value of hotel loyalty programmes
Many travellers are members of multiple loyalty programmes, and the role of these programmes is often insignificant when choosing between different hotels, a new study…..
Exclusive new Qantas Titanium Card has ‘significant annual fee’ but ‘significant benefits’ as airline targets frequent buyers with premium perks
Qantas has released a new ultra-premium credit card that offers Qantas First Class Lounge access, Status Credits, flight discounts and enough Qantas Points for a…..
Elevate, Accelerate and Ascent – new ‘Beyond Business by Qatar Airways’ tiers will deliver loyalty rewards to SMEs
Qatar Airways has launched ‘Beyond Business by Qatar Airways’, a corporate rewards programme in Europe and the Americas. Like its regular Privilege Club loyalty programme,…..
Global megatrends are fundamentally changing the way we live, work and travel; they are shaping new imperatives for the travel and tourism sector
As global forces converge to create unprecedented change across all industries, the future of travel and tourism will be shaped by those companies and destinations…..
For airlines, loyalty programmes are crucial tools for driving revenue and rewarding consumers. But, at a time when travellers are more discerning than ever, it…..
SAS Scandinavian Airlines has announced a new rewards programme initiative allowing all its EuroBonus members the ability to book concert tickets via LiveNation, the world’s…..
Launch of the Krispay digital wallet highlights just how blockchain technology is being used to change the customer experience
It is almost six months since the Singapore Airlines Group (SIA Group) revealed that its KrisFlyer frequent-flyer programme was to launch a world-first blockchain-based airline…..
British Airways’ new Executive Club rewards scheme app will deliver a more personalised loyalty offer
Loyalty remains a key ingredient of the airline marketing mix and new technologies are allowing them to offer an enhanced and more personalised menu to…..
After it increased it investment in semi-private charter operator JetSuiteX, it was no surprise JetBlue opted to forge a unique codeshare agreement with the semi-private…..
Ever since Air Canada first floated the concept of combining loyalty with using the frequent flyer programme (FFP) entity as a revenue centre in its…..