British Airways’ new Executive Club rewards scheme app will deliver a more personalised loyalty offer
Loyalty remains a key ingredient of the airline marketing mix and new technologies are allowing them to offer an enhanced and more personalised menu to…..
After it increased it investment in semi-private charter operator JetSuiteX, it was no surprise JetBlue opted to forge a unique codeshare agreement with the semi-private…..
Ever since Air Canada first floated the concept of combining loyalty with using the frequent flyer programme (FFP) entity as a revenue centre in its…..
Customer loyalty is a key ingredient for any business and that is particularly true in the airline sector where carriers spend a lot of time…..
Emirates Airline has revealed that its Emirates Skywards loyalty programme has now surpassed 20 million members, making it an increasingly powerful tool for the carrier…..
Canada’s largest airline, Air Canada, forecasts debuting its new Amadeus passenger service system (PSS) by the end of 2019, which is one year ahead of…..
Blockchain technology is poised to become a huge disruptor in the travel industry, and one US startup is believes the technology has huge potential to…..
Fraudsters are increasingly targeting travel loyalty programmes, creating headaches for travel suppliers attempting to retain high value customers and creating risks for financial losses. Summary:…..
Ancillary earnings are driving up airline loyalty satisfaction levels, but redemption woes remain a headache
Airline loyalty rewards programme benefits that extend beyond airline services and ticket fees have a significant effect on customer satisfaction, according to the recently published…..
A two-year project behind the scenes to reinvent Air France-KLM’s loyalty programme will see Flying Blue relaunched next year with more personalisation and a system…..