The importance of personalisation in the hospitality industry is on the rise and guests increasingly expect hotels to make relevant offers

Personalisation is now considered a key element to increase both revenue and customer base for any business. We have come a long way from a…..

Is loyalty dead? Avios – Barclays and Accor – Visa deals show programmes are very much alive and looking at ways to benefit members

There are growing voices suggesting that the days of customer loyalty are long behind us now. The blame has been put on the different mindset…..

The world’s most valuable loyalty programmes – US airlines lead the way

Whether it is receiving a free coffee at our favourite café, shopping at one brand of stores, even supporting our friends, colleagues, team mates and…..

Hertz and Air France launch Hertz DriveU airport transfer service to offer ‘peace of mind’ to travellers

Longstanding partners Hertz International and Air France are now colaborating to offer passengers of the French flag carrier and partner airlines a new transfer service…..

Uber has this month spread its Uber Rewards loyalty programme into Australia and New Zealand allowing Uber rideshare and Uber Eats food delivery riders new membership tier benefits

Uber has this month confirmed plans to roll-out its Uber Rewards loyalty programme in Australia and New Zealand, albeit it will be a few months…..

Airlines and hotels have historically invested heavily in keeping customers loyal, but habits have changed and loyalty rewards are now less of an incentive

Nearly half of travel loyalty programme members (46%) have unintentionally forfeited valuable rewards by letting airline and hotel rewards expire, while more than one-quarter of…..

By the end of the next decade Generation Z will out number Millennials as the largest global airline passenger group: will airlines be ready to meet their demands?

Loyalty has been at the heart of many business strategies over the past couple of decades. This has been particularly true for the airline sector…..

Flipkart partners with the ixigo mobile travel platform for an enhanced and native flight booking experience that opens online travel options to India’s Tier II and Tier III cities

Flipkart, India’s leading e-commerce marketplace, is aiming to further strengthen its travel offering by introducing an enhanced native experience in partnership with ixigo, India’s most…..

Hotel loyalty programmes appear to be serving their purpose in the US as share of bookings rise year-on-year in 1H2019

Across the first six months of 2019, the percentage of total room nights booked by members of brand loyalty programmes at US hotels increased +4.4%…..

United’s new club in Raleigh Durham could serve as a blueprint for other mid-sized airports

United Airlines has opened a new lounge at Raleigh-Durham International airport, and if the airline’s effort to cater to corporate travellers in mid-sized spoke airport…..

New American Express Singapore Airlines business credit card could prove particularly popular with growing SME sector  

American Express and Singapore Airlines (SIA) are aiming to take advantage of the growth of small and medium-sized enterprises (SMEs) and their extensive travel plans…..