Qantas launches ‘Points Plane’ – the start of a potential series of exclusive flights for frequent flyers

Loyalty remains a key part of any airlines’ corporate arsenal and frequent flyer programmes have evolved in order to meet the needs of regular travellers……

Accor unveils new lifestyle loyalty programme that promises to ‘reward guests like never before’

Accor says it is delivering a “disruptive and dramatic shift” of its loyalty programme as the existing Le Club Accorhotels is morphed into a fully…..

Leisure travellers seeking instant perks and rewards are diluting the value of hotel loyalty programmes

Many travellers are members of multiple loyalty programmes, and the role of these programmes is often insignificant when choosing between different hotels, a new study…..

Exclusive new Qantas Titanium Card has ‘significant annual fee’ but ‘significant benefits’ as airline targets frequent buyers with premium perks

Qantas has released a new ultra-premium credit card that offers Qantas First Class Lounge access, Status Credits, flight discounts and enough Qantas Points for a…..

Elevate, Accelerate and Ascent – new ‘Beyond Business by Qatar Airways’ tiers will deliver loyalty rewards to SMEs

Qatar Airways has launched ‘Beyond Business by Qatar Airways’, a corporate rewards programme in Europe and the Americas. Like its regular Privilege Club loyalty programme,…..

Global megatrends are fundamentally changing the way we live, work and travel; they are shaping new imperatives for the travel and tourism sector

As global forces converge to create unprecedented change across all industries, the future of travel and tourism will be shaped by those companies and destinations…..

Amadeus and Points strategic partnership aims to help airlines unlock more from loyalty programmes

For airlines, loyalty programmes are crucial tools for driving revenue and rewarding consumers. But, at a time when travellers are more discerning than ever, it…..

SAS rewards programme now offers rock concerts in Scandinavia – all part of a growing trend

SAS Scandinavian Airlines has announced a new rewards programme initiative allowing all its EuroBonus members the ability to book concert tickets via LiveNation, the world’s…..

Launch of the Krispay digital wallet highlights just how blockchain technology is being used to change the customer experience

It is almost six months since the Singapore Airlines Group (SIA Group) revealed that its KrisFlyer frequent-flyer programme was to launch a world-first blockchain-based airline…..

British Airways’ new Executive Club rewards scheme app will deliver a more personalised loyalty offer

Loyalty remains a key ingredient of the airline marketing mix and new technologies are allowing them to offer an enhanced and more personalised menu to…..

JetBlue works to gain inroads in a the semi-private charter market with new JetSuiteX relationship 

After it increased it investment in semi-private charter operator JetSuiteX, it was no surprise JetBlue opted to forge a unique codeshare agreement with the semi-private…..