Accor says it is delivering a “disruptive and dramatic shift” of its loyalty programme as the existing Le Club Accorhotels is morphed into a fully…..
Leisure travellers seeking instant perks and rewards are diluting the value of hotel loyalty programmes
Many travellers are members of multiple loyalty programmes, and the role of these programmes is often insignificant when choosing between different hotels, a new study…..
Introducing Marriott Bonvoy…the new name and look for Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest
Marriott International has revealed Marriott Bonvoy, as the new loyalty brand that will replace the current Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest…..
For airlines, loyalty programmes are crucial tools for driving revenue and rewarding consumers. But, at a time when travellers are more discerning than ever, it…..
SAS Scandinavian Airlines has announced a new rewards programme initiative allowing all its EuroBonus members the ability to book concert tickets via LiveNation, the world’s…..
The AirAsia Group’s restructuring over the years has meant a strong refocus towards a pure airline operation. The group has moved to create a single…..