Amadeus and Points strategic partnership aims to help airlines unlock more from loyalty programmes

For airlines, loyalty programmes are crucial tools for driving revenue and rewarding consumers. But, at a time when travellers are more discerning than ever, it…..

SAS rewards programme now offers rock concerts in Scandinavia – all part of a growing trend

SAS Scandinavian Airlines has announced a new rewards programme initiative allowing all its EuroBonus members the ability to book concert tickets via LiveNation, the world’s…..

Could AirAsia’s ‘BIG’ loyalty programme be in the crosshairs for divestment?

The AirAsia Group’s restructuring over the years has meant a strong refocus towards a pure airline operation. The group has moved to create a single…..