Airlines and hotels have historically invested heavily in keeping customers loyal, but habits have changed and loyalty rewards are now less of an incentive

Nearly half of travel loyalty programme members (46%) have unintentionally forfeited valuable rewards by letting airline and hotel rewards expire, while more than one-quarter of…..

By the end of the next decade Generation Z will out number Millennials as the largest global airline passenger group: will airlines be ready to meet their demands?

Loyalty has been at the heart of many business strategies over the past couple of decades. This has been particularly true for the airline sector…..

Hotel loyalty programmes appear to be serving their purpose in the US as share of bookings rise year-on-year in 1H2019

Across the first six months of 2019, the percentage of total room nights booked by members of brand loyalty programmes at US hotels increased +4.4%…..

United touts growth in its share of new travellers as rivals see loyalty boosts

United Airlines grew the number of new flyers travelling with the airline by double digits in early 2019, and cited particularly robust growth among Millennial…..

Marriott International and Emirates Airline relaunch ‘bigger, better and bolder’ Your World Rewards partnership

Marriott International and Emirates Airline have announced the relaunch of the ‘Your World Rewards’ loyalty programme, a partnership between Marriott Bonvoy and Emirates Skywards. The…..

There is an increasingly more complex landscape for travellers when it comes to booking reward seats but ‘better availability is greeting almost all consumers’ in 2019

Are reward programmes becoming more rewarding for regular travellers? The suggestion that airlines are taking a more balanced approach to their loyalty schemes from the…..

‘AI’ is increasingly becomes the norm in North America as airlines innovate with artificial intelligence

In North America, airlines are increasingly touting their applications of Artificial Intelligence (AI), and their commitment to strengthening the expansion of AI throughout their business……

United follows Delta in bringing dynamic pricing model for loyalty programme reward redemption

US carrier United Airlines will remove its published chart for Mileage Plus rewards later this year and instead introduce a more dynamic flexible pricing model…..

Accor unveils new lifestyle loyalty programme that promises to ‘reward guests like never before’

Accor says it is delivering a “disruptive and dramatic shift” of its loyalty programme as the existing Le Club Accorhotels is morphed into a fully…..

Leisure travellers seeking instant perks and rewards are diluting the value of hotel loyalty programmes

Many travellers are members of multiple loyalty programmes, and the role of these programmes is often insignificant when choosing between different hotels, a new study…..

Introducing Marriott Bonvoy…the new name and look for Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest

Marriott International has revealed Marriott Bonvoy, as the new loyalty brand that will replace the current Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest…..