‘AI’ is increasingly becomes the norm in North America as airlines innovate with artificial intelligence

In North America, airlines are increasingly touting their applications of Artificial Intelligence (AI), and their commitment to strengthening the expansion of AI throughout their business……

United follows Delta in bringing dynamic pricing model for loyalty programme reward redemption

US carrier United Airlines will remove its published chart for Mileage Plus rewards later this year and instead introduce a more dynamic flexible pricing model…..

Accor unveils new lifestyle loyalty programme that promises to ‘reward guests like never before’

Accor says it is delivering a “disruptive and dramatic shift” of its loyalty programme as the existing Le Club Accorhotels is morphed into a fully…..

Leisure travellers seeking instant perks and rewards are diluting the value of hotel loyalty programmes

Many travellers are members of multiple loyalty programmes, and the role of these programmes is often insignificant when choosing between different hotels, a new study…..

Introducing Marriott Bonvoy…the new name and look for Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest

Marriott International has revealed Marriott Bonvoy, as the new loyalty brand that will replace the current Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest…..

Amadeus and Points strategic partnership aims to help airlines unlock more from loyalty programmes

For airlines, loyalty programmes are crucial tools for driving revenue and rewarding consumers. But, at a time when travellers are more discerning than ever, it…..

SAS rewards programme now offers rock concerts in Scandinavia – all part of a growing trend

SAS Scandinavian Airlines has announced a new rewards programme initiative allowing all its EuroBonus members the ability to book concert tickets via LiveNation, the world’s…..

Could AirAsia’s ‘BIG’ loyalty programme be in the crosshairs for divestment?

The AirAsia Group’s restructuring over the years has meant a strong refocus towards a pure airline operation. The group has moved to create a single…..