Technology leads to changes in traveller trends – Lyft helps Delta reach its goal to transform its app and lodging leads the way for US OTA bookings

Technology is a driving force behind changes to traveller habits and here’s a couple of examples from the US market. Among its many technology declarations…..

Metasearch is increasingly delivering ‘visibility’ and ‘direct bookings’ to independent properties, but third-party dependence and tech-adoption remain hurdles

The growth of metasearch and a shift to digital marketing activities, has helped independent lodging properties recover some lost ground when it comes to driving…..