Travel companies are ‘struggling to impress’ and have a lot of ground to make up on online retailers in understanding traveller needs

Online travel booking giants Expedia and Booking’s recent reported dip in earnings were blamed on growing competition from Google. However, new research from Fresh Relevance,…..

For travellers across most age groups, cost remains the most important factor for Americans

Although media coverage likes to highlight distinctions among American Millennials, Generation X and Baby Boomers, members of those age groups do have one thing in…..

By the end of the next decade Generation Z will out number Millennials as the largest global airline passenger group: will airlines be ready to meet their demands?

Loyalty has been at the heart of many business strategies over the past couple of decades. This has been particularly true for the airline sector…..

Understanding millennials is key for airline merchandising now and in the future

There’s no debate about the importance millennials have in the current travel landscape, and that influence certainly will only grow stronger in the future. During…..

The traditional family holiday may have evolved over the years, but new UK research indicates multi-generational travel is still as popular as ever

The traditional family holiday may have evolved over the years, but new research indicates multi-generational travel is still as popular as ever. In a recent …..

Millennials and Gen Z continue to splurge on experiences rather than upgrades 

There never seems to be a shortage of research into travel habits of millennials and Generation Z, and the latest insight from New Horizons shows…..