Despite their young age, Generation Alpha is already playing an active role in travel inspiration and influencing trip decisions for families

Family holiday planning is no longer an activity just for the adults, according to new custom research from Expedia Group Media Solutions, the advertising organisation…..

Back to basics – airlines need to think very differently when flying families as parents call for ‘notebooks, pencils and crayons’ as travel essentials

Holidays are all about relaxation, yet the uncertainty of travelling to new environments has the potential to have the opposite effect for parents of young…..

The traditional family holiday may have evolved over the years, but new UK research indicates multi-generational travel is still as popular as ever

The traditional family holiday may have evolved over the years, but new research indicates multi-generational travel is still as popular as ever. In a recent …..

Phocuswright: Private accommodation providers should target millennials that now have families 

As the ever important millennial age group continues to reach a certain level of maturity, some researchers are focusing on how their travel behaviour will…..

Family travel accounts for almost one in three outbound tourism trips and remains a key target market for the industry

The outbound family travel market will grow at a Compound Annual Growth Rate (CAGR) of +4.6% from 300 million trips in 2017 to 376 million…..