Businesses are boosting online services, but their digital transformations may be delayed because of COVID-19

Before COVID-19 hit us, airlines had been increasingly flirting with the idea of digital transformation. Head of Transformation was a new role popping up at…..

The importance of personalisation in the hospitality industry is on the rise and guests increasingly expect hotels to make relevant offers

Personalisation is now considered a key element to increase both revenue and customer base for any business. We have come a long way from a…..

Face-to-face meetings remain a key part of business, but travel restrictions could help the acceptance rates of virtual conferences as an alternative

It is widely accepted that face-to-face meetings are – and will remain – a key part of business. Put simply, they allow for clearer communication……

Living in a 5G world – the idea of everything intelligently connected to everything will now be viable

The arrival of the 5G next-generation wireless air interface could bring significant opportunities for the aviation industry as competitive forces will push its deployment even…..

In the ever-changing world of travel technology, is the customer finally set to become king?

Travel suppliers are being urged to follow a path towards “complete retailing” through the dynamic creation of relevant and personalised offers to consumers. The observation…..

Social media is ‘at the centre of changing travel trends’ and super apps that offer a ‘one-stop-shop for travellers’ are on the way

In the era of modern marketing, social media is at the “centre of changing travel trends,” explains Mieke De Schepper, executive vice president for online…..

More than just an airline – AirAsia is increasingly shifting its focus to non-airline businesses as it journeys to travel and lifestyle platform

As fuel costs, the economic slowdown and intensified competition continue to affect the aviation industry, more airlines are turning to alternate sources of revenue in…..

‘We don’t become creepy or we don’t become a stalker’ – Delta’s CEO is taking a cautious approach to mining customer data

There’s regular discussion about how airlines can learn from Amazon by leveraging data to predict customer behaviour, but while Delta Air Lines believes it can…..

Iberia part of collaboration behind new facial recognition pilot project in Madrid as it takes further steps along its digital transformation journey

Iberia, along with the Spanish airports and air traffic control authority Aena, IECISA, Gunnebo, and Thales last week unveiled a facial recognition pilot project at…..

Passengers want more control over the travel experience and are happy to adopt technology, but they don’t want to be left waiting

Travellers want more personal control over their journey via their smart phone, want to use biometric identification to speed up travel processes, be able to…..

Riding the retail revolution – Sabre highlights the trends fuelling the transformation of hoteliers into retailers

As technology and consumer behaviours change, so do the brands and experiences guests seek and value. Hoteliers must adapt their mind-frame in order to stay…..