Coronavirus: US airlines were hit hard by 911, but they are now navigating uncharted territory as COVID-19 vaporises demand

The US government’s decision to initiate a travel ban covering the Schengen Area of Europe and subsequently also the United Kingdom and Ireland is essentially…..

Technology leads to changes in traveller trends – Lyft helps Delta reach its goal to transform its app and lodging leads the way for US OTA bookings

Technology is a driving force behind changes to traveller habits and here’s a couple of examples from the US market. Among its many technology declarations…..

American and United have no intention of allowing Delta to solely trumpet its customer satisfaction progress without blowing their own horns

No US carrier has touted its net promoter score (NPS) more during the last couple of years than Delta Air Lines – the strides it…..

Deceleration in economic growth and increased capacity will limit the ability of operators in North America achieving substantial pricing traction in 2020

Airfares in business and economy cabins will only grow by +1.5% in North America in 2020 as a deceleration in economic growth and increased capacity…..

Delta more than triples its Boston-Seattle offer, but is its significant capacity push sustainable?

Delta Air Lines and JetBlue Airways are somewhat locked into a battle to become the most successful airline in Boston, and Delta is upping the…..

American confirms Jun-2020 return for Boeing 737 MAX, but overhang continues to plague Southwest, while non-operator Delta sees ‘some benefit’ from its grounding

The uncertain return of the Boeing 737 MAX is one of the biggest overhang in the global aviation industry during 2020, and no one airline…..

From ‘Parallel Reality’ content personalisation, via ‘binge button’ entertainment options onboard, to evolving its Fly Delta app into a digital concierge – Delta outlines new technology advancements

Delta Air Lines has used the world’s largest electronic show to reveal a range of new initiatives, technology innovations and new partnerships. The CES trade…..

Entering the Delta Quadrant – US major aims to get inside the minds of consumers travelling across its partnership network

It may sound like something straight out of a science fiction movie, but Delta Air Lines is working to create a seamless experience on all…..

Delta aims to become an ‘active voice’ in environmental stewardship

There’s no doubt that the global aviation industry is under heavy scrutiny for its environmental footprint, and Delta Air Lines believes it is time to…..

‘We don’t become creepy or we don’t become a stalker’ – Delta’s CEO is taking a cautious approach to mining customer data

There’s regular discussion about how airlines can learn from Amazon by leveraging data to predict customer behaviour, but while Delta Air Lines believes it can…..