Is the travel industry increasingly buying into the power of children as travel influencers and future brand ambassadors?

Whether it is the television adverts during our favourite daytime shows, confectionery or toys strategically located close to the checkouts in the supermarket, leveraging younger…..

Qatar Airways launches new loyalty programme… for children?

Customer loyalty is a key ingredient for any business and that is particularly true in the airline sector where carriers spend a lot of time…..