Despite their young age, Generation Alpha is already playing an active role in travel inspiration and influencing trip decisions for families

Family holiday planning is no longer an activity just for the adults, according to new custom research from Expedia Group Media Solutions, the advertising organisation…..

Back to basics – airlines need to think very differently when flying families as parents call for ‘notebooks, pencils and crayons’ as travel essentials

Holidays are all about relaxation, yet the uncertainty of travelling to new environments has the potential to have the opposite effect for parents of young…..

Is the travel industry increasingly buying into the power of children as travel influencers and future brand ambassadors?

Whether it is the television adverts during our favourite daytime shows, confectionery or toys strategically located close to the checkouts in the supermarket, leveraging younger…..

Qatar Airways launches new loyalty programme… for children?

Customer loyalty is a key ingredient for any business and that is particularly true in the airline sector where carriers spend a lot of time…..