British Airways’ new Executive Club rewards scheme app will deliver a more personalised loyalty offer
Loyalty remains a key ingredient of the airline marketing mix and new technologies are allowing them to offer an enhanced and more personalised menu to…..
British Airways (BA) has always worked hard to protect its offering in the London – New York market. For a long time its flights to…..
Who will follow Esplorio, Vchain and Volantio as IAG launches third Hangar 51 global innovation programme?
International Airlines Group (IAG) is launching its third Hangar 51 global innovation programme in collaboration with British Airways, Avios and IAG Cargo. Start-ups from around…..
As Virgin redefines its Economy proposition, BA reveals first look at new ‘cosy’ ten-abreast 777 arrangement
Virgin Atlantic Airways redefining its Economy cabin to meet changing consumer demand. The airline will introduce three new fare levels from spring 2018, including a…..
British Airways is slowly getting connected, but it remains the luck of scheduling that will decide if customers can get online
British Airways (BA) entered into a partnership with payments technology specialist, Visa, late last year to offer its customers an hour’s free web browsing onboard…..
Could London City be a better business option for Yorkshire as BA cuts frequencies to Leeds Bradford from London Heathrow?
The decision by British Airways (BA) to significantly reduce its capacity on its domestic route between London Heathrow and Leeds Bradford highlights that usage of…..