Travellers are generally excited, happy, prepared and also nervous about overseas travel, but Americans are more anxious, scared and worried than their European counterparts

New research to ascertain travel habits and to learn how open travellers are to trying out new experiences has provided some interesting insights into travellers…..

For travellers across most age groups, cost remains the most important factor for Americans

Although media coverage likes to highlight distinctions among American Millennials, Generation X and Baby Boomers, members of those age groups do have one thing in…..

Baby Boomers are increasingly travelling with a smartphone, seeking out authentic experiences and showing more interest in alternative accommodation options

Baby boomers are an important market for the travel sector and account for a significant share of the spend across the industry. The grey nomads…..

The traditional family holiday may have evolved over the years, but new UK research indicates multi-generational travel is still as popular as ever

The traditional family holiday may have evolved over the years, but new research indicates multi-generational travel is still as popular as ever. In a recent …..

Boomers prefer desktops for travel planning and put a lower priority on budget

Although Millennial travel trends capture a lot of attention, the reality its Baby Boomers largely have more time and money for travel, so travel marketers…..