For travellers across most age groups, cost remains the most important factor for Americans

Although media coverage likes to highlight distinctions among American Millennials, Generation X and Baby Boomers, members of those age groups do have one thing in…..

Baby Boomers are increasingly travelling with a smartphone, seeking out authentic experiences and showing more interest in alternative accommodation options

Baby boomers are an important market for the travel sector and account for a significant share of the spend across the industry. The grey nomads…..

The traditional family holiday may have evolved over the years, but new UK research indicates multi-generational travel is still as popular as ever

The traditional family holiday may have evolved over the years, but new research indicates multi-generational travel is still as popular as ever. In a recent …..

Boomers prefer desktops for travel planning and put a lower priority on budget

Although Millennial travel trends capture a lot of attention, the reality its Baby Boomers largely have more time and money for travel, so travel marketers…..