North American airlines entered 2020 with some of their highest customer satisfaction scores – the core values that drove that fulfilment will be even more important as the industry plots its recovery

“Airlines who make their customer experience a priority will reap the benefits in profits and reputation,” says consumer insights, advisory services and data and analytics…..

American and Alaska’s agreement puts Seattle on the map, boosts oneworld’s membership, but also delivers new much-requested intercontinental connectivity for corporate travellers

The new west coast international alliance between American Airlines and Alaska Airlines is a big deal. The expanded relationship between the US airlines will offer…..

Delta more than triples its Boston-Seattle offer, but is its significant capacity push sustainable?

Delta Air Lines and JetBlue Airways are somewhat locked into a battle to become the most successful airline in Boston, and Delta is upping the…..

Alaska works to shore up its ancillary revenues through a myriad of initiatives

After growing  topline revenues by +6% and decreased its selling expenses by -3% in 2Q2019, Alaska Air Group’s outlook for 3Q2019 has improved. It expects…..

Airlines await potential fallout from Hawaii’s new B&B regulations

US airlines are assessing new laws passed on the island of Oahu, Hawaii that are tightening restrictions on vacation rental properties. The new regulations, which…..

Are airline carbon offset programmes really effective? – the US perspective

Some US airlines have been offering passengers opportunities to buy carbon offsets for more than a decade; however, in 2019 only four of the country’s…..

Alaska Air Group plans new modern lounge at its key San Francisco hub

Now that most of the merger integration between Alaska Air Group and Virgin America is complete, Alaska has unveiled plans to open a new lounge…..

Alaska rolls out Saver Fares across its network, as American touts its success in product changes to Basic Economy

Alaska Air Group has deployed its answer to basic economy – Saver Fares – network wide after a soft launch in Nov-2018. Saver Fares prohibit…..

Southwest drops plans to fly from Everett, but Alaska Airlines will fill the void after slot deal

Southwest Airlines is abandoning its plan to be among the carriers to offer scheduled flights from Snohomish County Airport when it reopens for commercial flights…..

Alaska Air Group plans soft launch of its Saver Fares basic economy product in November

More details are emerging about Alaska Air Group’s planned basic economy product, dubbed Saver Fares. The airline plans to to undertake a soft launch of…..

Alaska Airlines brings virtual reality experience to its First Class travellers, but only Seattle – Boston and Boston – San Diego passengers will benefit

US carrier Alaska Airlines revealed last week that it is to introduce a virtual reality entertainment option on board, becoming the first to offer such…..