New airline campaigns – Worth the millions? You decide.

Whether it be to advise new products or services, promote fare sales or purely a simple branding exercise, airlines invest a great deal of money…..

Singapore Airlines Group Part 3 – The Canberra-Wellington “Capital City” route highlights the SIA-Virgin-Air NZ partnership discords

Singapore Airlines’ initial performance in the Canberra market has been above expectations with the load factor between Canberra and Singapore particularly encouraging. The average load…..

News Briefs – 17th April 2017

Rex propeller fell off because of broken bracket: ATSB Australian Transport Safety Bureau (ATSB) stated (13-Apr-2017) an inspection of a Regional Express (Rex) aircraft involved in an incident…..

Our airlines do social media VERY well

There is no doubt in anyone’s mind that we are currently living in the age of social media. We are constantly engaging with friends and…..

Jetstar wins NZ government travel contract, but will still have to battle Air NZ

Jetstar has been included in New Zealand’s All-of-Government Air Travel Services panel for the first time, and hopes to pick up a slice of the…..

Air New Zealand: Jan-2017 results show passenger traffic increase but drop in revenue

Air New Zealand pax up 4% to 1.2m with 83% load factor in Jan-2017 Traffic highlights for Jan-2017: Passenger numbers: 1.2 million, +3.9% year-on-year; ◦          Short-haul:…..

Airline safety videos – epic productions with a bit of safety thrown in

Airline safety videos used to be boring. Very boring. Wooden flight attendants pointing out how to fasten a seatbelt or explaining where the emergency exits…..