Southwest Airlines Rapid Rewards programme shows ‘strong’ performance in 2Q2019

    Southwest Airlines president Tom Nealon stated the carrier’s Rapid Rewards programme achieved “extraordinarily strong performance” in 2Q2019, with revenue up 15% (Seeking Alpha, 25-Jul-2019). Credit card acquisitions were “strong” while credit card retention rates “continue to be very high”, he noted, adding the programme’s economics are “very, very strong”. The carrier recorded a “slight negative impact” to Rapid Rewards redemptions and ancillary revenue due to the Boeing 737 MAX grounding. Mr Nealon stated the carrier sees a “tremendous number of opportunities” for its Rapid Rewards programme to “significantly” grow in the future.