South Australia Tourism: Santos Tour Down Under

    South Australia Tourism released (20-Apr-2017) data related to the 2017 Santos Tour Down Under. Key findings of the 2017 report include:

    • AUD56.5 million (USD42.5 million) in economic value;
    • 840,000 total spectators;
    • 43,000 event specific visitors;
    • 683 full time equivalent jobs.

    The research was completed by the McGregor Tan Research organisation.