Skyscanner: European LCCs to shift from discounting to value-based pricing

Skyscanner senior director of pricing Stella Penso said she does not expect discounting by European LCCs to stimulate traffic is sustainable, and the company expects their focus will "shift towards more value-based pricing where power will come from flexibility, safety and trust (skift.com, 04-Jun-2020). Without a COVID-19 vaccine,"these factors will become increasingly important for travelers and may allow travel providers to charge more of a premium."