Sabre forms alliance with Cheetah Digital to integrate its loyalty solution

Sabre Corporation announced (20-Jun-2019) an alliance with Cheetah Digital, an independent, enterprise cross-channel marketing technology company. Sabre has incorporated the cloud-based Cheetah Loyalty solution into the Sabre Commercial Platform, adding loyalty management capabilities to the platform's comprehensive offerings and providing a successor to Sabre's Frequent Flyer Manager technology. The joint effort enables Sabre customers that use Cheetah Loyalty as part of the Sabre Commercial Platform to not only manage loyalty programmes, but also market to consumers. [more - original PR]