Sabre director France: ‘Personalisation is key’ for added value creation

    Sabre director France Aurélie Soulat argued “personalisation is key” for creating added value in travel agency interactions with clients (TOM Travel, 28-May-2019). “The crux of the issue for us is digitalisation and personalisation. That’s why we are developing products revolving around these aspects, such as Sabre Profiles or TripCase… It’s this technological focus which has allowed us to dominate in France“, Ms Soulat continued.