Roy Morgan Research: Qantas is Australia’s leading domestic airline, Air New Zealand tops international airline list

New research shows Qantas Airlines is Australia’s most satisfying domestic airline with a customer satisfaction rating of 83.2% enough to beat key rivals Virgin Australia on 77.6% and stablemate Qantaslink on 72.7%.

Qantas has maintained its lead over Virgin Australia for four months now however, the big improvers over the past year were smaller carrier REX (Regional Express) with a customer satisfaction rating of 72.6% in August – up 5.5% from a year ago, while Jetstar rounded out the top 5 with a customer satisfaction rating of 63.1%.

Qantas also leads the way for domestic business travellers with a customer satisfaction rating of 84.8% well ahead of Virgin Australia on 75.6% and Jetstar on 55.1%.

Source: Roy Morgan Research

Roy Morgan Research CEO Michele Levine, says,

“Qantas is Australia’s leading domestic airline in mid-2017, winning both domestic airline categories for the fourth month in a row over rivals Virgin Australia.

“Qantas has performed strongly in 2017 following on from three straight victories in the Annual Roy Morgan Customer Satisfaction awards in both categories (2014-2016) and is a warm favourite to repeat the feat in 2017.

“Although Qantas continues to perform strongly, the low customer satisfaction of wholly owned subsidiary Jetstar will continue to be a concern but the positive news for Jetstar is a marginal improvement for the budget airline in both categories over the past year.”

Roy Morgan’s Customer Satisfaction Awards also looks into customer satisfaction for international airlines. For Aug-2017, Roy Morgan found:

Source: Roy Morgan Research

To find out more, visit Roy Morgan at the following link.