Radixx CPO: Retailing and merchandising will become 'an inherent part of the modern PSS'

Radixx chief product officer (CPO) Mike Barrera stated (06-Nov-2018) the traditional definition of the passenger service system (PSS) "must change" and that "a comprehensive retail transformation requires that an airline have a core system that facilitates retailing at every consumer interaction". According to Mr Barrera retailing success "requires different thinking across the organisation" to take advantage of newly developed technology platforms. He noted traditional technology labels are "evaporating", and the new platforms supplanting them support "omni-channel retail while maintaining traditional distribution and operational models". As this trend continues retailing and merchandising will become "an inherent part of the modern PSS" concluded Mr Barrera. [more - original PR]