Queensland launches new tourism experiences marketing programme

    Queensland State Government launched (21-Sep-2017) a new marketing initiative – the ‘Best of Queensland Experiences Program’ – to highlight the state’s best tourism experiences. The programme was developed by Tourism and Events Queensland in close consultation with Queensland’s Regional Tourism Organisations and the Queensland Tourism Industry Council. The aim is to help boost tourism in Queensland by identifying products that consistently deliver a high quality visitor experience, as well as support tourism operators and build their digital capability. [more – original PR]