Qantas, Singapore Tourism Board (STB) and Changi Airport Group (CAG) signed (13-Mar-2018) a SDG5 million (USD3.8 million) partnership to promote Singapore as a destination and a connecting gateway to Asia, Europe and Australia. Under the three year tripartite MoU, the parties will work together on a series of joint marketing campaigns in Australia, the UK and Southeast Asia to promote travel on Qantas services via Singapore. Qantas plans to resume Sydney-London service via Singapore from 25-Mar-2018. Qantas Group CEO Mr Alan Joyce said the partnership is aimed at boosting the number of people travelling through Singapore from key markets in Australia and the UK. Mr Joyce added that the deal will allow Qantas to “better leverage our powerful partner network in the region”, including through the three Jetstar branded carriers that connect with Qantas via Singapore.
STB: New marketing partnership with Qantas and CAG will draw more Australian and UK traffic
Singapore Tourism Board (STB) CEO Lionel Yeo stated (13-Mar-2018) the board’s new partnership with Qantas and Changi Airport Group (CAG) presents an opportunity to drive more visitor arrivals to Singapore and raise its profile as a “quality destination” via joint marketing. According to Mr Yeo, Australia was Singapore’s fifth largest source market in 2017, and the UK was the twelfth largest. The return of Qantas’ Sydney-Singapore-London service, due to resume from 25-Mar-2018, “is set to draw even more visitors from the two countries” said Mr Yeo. [more – original PR]