Qantas launches latest marketing campaign, focused around 787-9

Qantas, via its official YouTube account, released (22-Oct-2017) three Boeing 787-9 ads, named: 'Bringing the world closer | Qantas Dreamliner', 'Feel at home all the way there | Qantas Dreamliner' and 'Big on all the little details | Qantas Dreamliner'. As previously reported by CAPA, the latest marketing campaign is part of an ongoing series profiling the stories of Qantas staff involved in the preparation and delivery of Qantas' 787-9. The campaign profiles a pilot, an engineer and a flight attendant and was launched on 22-Oct-2017. It will feature on TV, outdoor, digital and social media channels. Filming took place in regional Queensland, Melbourne, Sydney and the Boeing facility in Seattle, Washington. BWM Dentsu Sydney was behind the campaign. [more - original Video - Pilot] [more - original video - cabin crew] [more - original video - engineer]