Qantas has a promising recipe for ultra long haul operations: CAPA

CAPA - Centre for Aviation, in a report entitled: 'Qantas' New York & London nonstops need long range aircraft, but secret ingredient is Qantas' brand', stated (10-Sep-2017) domestic strength and brand are key considerations for Qantas as it looks to ultra long-haul operations. While it will be a technical achievement for Airbus and Boeing to engineer variants of their A350 and 777X to allow service from Australia's east coast to London and New York, the real accomplishment will be for these services to achieve commercial sustainability. With the right aircraft, Qantas has a promising recipe of brand, loyalty and a home domestic market to create a customer loyalty base that should support the new services. [more - CAPA Analysis]