Qantas Frequent Flyer launches 'Why Not?' campaign

Qantas Frequent Flyer launched a new campaign developed in partnership with BWM Dentsu Sydney (bandt.com.au/marketingmag.com.au/Campaign Brief, 04-Sep-2017). The six week campaign is live from 04-Sep-2017 on TV, outdoor, in airport terminals, digital, social media and Qantas-owned channels including eDMs, inflight entertainment, the inflight magazine and qantas.com and qantaspoints.com. Qantas chief marketing officer Stephanie Tully stated: "With nearly 12 million members and having just turned 30, the Qantas Frequent Flyer program is well-known but not everyone knows about the breadth of the program. The 'Why Not?' campaign is about showing people how easy it is to earn and use points and the benefits and recognition that come when you fly with us frequently, like access to our renowned lounges and upgrades".