Pushing the boundaries – How can airlines grow their share of the travel pie?

Millennials have come of age in an era where digitalisation and the widespread availability of cheaper flights have made travel more attractive and accessible. Inquisitive and constantly connected, millennials are embracing the internet and mobile technologies during their travels and have been at the forefront of driving changes in the way travel is distributed and consumed.

As one the discussion topics at the forthcoming Americas Aviation Summit 2019, CAPA – Centre for Aviation will explore this subject and profile the travel preferences of this crucial traveller segment, who continue to drive much of the demand for LCC seats especially.

It will also question what are the travel patterns of the millennial traveller and how are airlines engaging with this particular customer segment? Also exploring, how intermediaries, tech companies and airports evolving their products in response to the unique expectations of millennials for holistic and personalised travel services, how millennial traveller needs differ from travellers of previous generations and what airlines need to do to evolve into proper travel retailers.

As the foremost authority on aviation in the world, CAPA – Centre for Aviation’s events provide cutting edge knowledge about strategic market trends and dynamics to help attendees make informed decisions, delivering the information and connections needed to inspire and improve business. The CAPA Americas Aviation Summit will take place in Denver between 18-19 March 2019.

The summit will examine key commercial and operational issues affecting airlines and airports in the Americas, focusing on both US domestic issues and growth prospects in key international markets.

In line with previous editions of the Americas Aviation Summit, CAPA will challenge leaders of North America’s aviation industry to reflect on what is needed to drive the industry forward, using examples of innovation in outside markets as a benchmark to follow.

Industry rationalisation has helped the US majors enjoy very healthy profits over the last year. But this has not always been kind to airports which previously enjoyed hub status.

Also, the infrastructure that supports the airline industry’s growth is in urgent need of reform. Despite a decades-long acknowledgement that the country’s airports and air traffic management system needs to modernise, little progress has been made.

ULCCs are also making an impact, forcing the US majors to deploy an array of tactics to keep them at bay, in the form of segmented fare families and product unbundling. Further north, in Canada, ULCC start ups have injected renewed competition into the tightly held Canadian market.

Long haul low cost international operations are becoming a feature of the US-Europe market, introducing a new dynamic into the equation. These have until now been the territory of foreign airlines, but with airlines like the mid-cost/mid-frills jetBlue now about to embark on trans-Atlantic operations, a new era of competition could be in the wind.

Meanwhile, new aircraft technology is also reshaping route economics and opening up new markets in ultra long haul destinations to and from the continental US.

The CAPA Americas Aviation Summit seeks to tap into the dynamic changes taking place in the airline industry in this part of the world and address the issues in creative and authoritative ways.

This event, hosted at the Four Seasons Hotel Denver, is a forum for debate and discussion of this strategic issue within the aviation industry and it is attracting delegate interest from across the globe. It is a must attend for those seeking to do business in North America where they can gain first-hand inspiration from airlines, LCCs, airports, travel technology providers, OEMs and financiers.

FIND OUT MORE… visit the CAPA Americas Aviation Summit homepage to find out more about this not-to-be-missed opportunity to discuss relevant issues impacting the aviation sector and learn meaningful insights from your industry peers.