ProColombia: Millennials willing to pay for experiences not luxuries

    ProColombia innovation and synergies manager Juan Sebastian Palisa, speaking at the CAPA Latin America Aviation & LCCs Summit, stated (11-Sep-2018) millennial is a lifestyle and millennials want to do things the easy way. He added that millennials are willing to pay for experiences but not for luxuries, so it is important to understand how millennials are travelling.