Australia’s percentage of Chinese visitors relatively unchanged in 20 years

There has been much talk recently about the growing Chinese visitor market and the impact this is having on tourism in Australia. In the last 20 years, outbound Chinese travellers have grown by over 2200%, an astounding number which tourism markets around the world are benefiting from. Australia has enjoyed a 1800% increase as well, however interestingly the percentage of total visitors is almost unchanged. While, a great deal of work has gone into targeting Chinese travels, and total volumes have vastly increased, our percentage of the market remains the same.