Norwegian Air Shuttle ASA stated (09-Jun-2020) its current phase in its development is characterised by a shift in strategic focus from growth to profitability. The group has defined the following four strategic objectives towards 2022:
- Be the preferred airline for customers seeking value for money;
- Return to sustainable profitability;
- Fortify position as the leading short haul carrier in the Nordic region;
- Build a global low cost alliance with its long haul operation as its backbone. [more - original PR]