Tourism Australia campaigns with Qantas to stimulate low season travel
Tourism Australia reports (15-Feb-2017) that it launched the second phase of a joint Qantas Airways campaign, offering special airfares to generate low-season travel, particularly to support the newly launched Melbourne-Tokyo service, as well as Adelaide, Hobart and Perth.
The campaign includes digital banner ads, Aquatic and Coastal video and QF film on Metro Vision, as well as eight films of Aquatic and Coastal video and Qantas film at train jacks. The campaign will run until 19-Mar-2017. In 2016, 413,800 Japanese visited Australia, up 22.7% year-on-year.
Sydney Airport reports annual traffic and revenue growth for 2016
Sydney Airport MD and CEO Kerrie Mather said (16-Feb-2017) she is very pleased with the airport’s 2016 results, which reflect strong performance from all businesses and the successful execution of a number of key initiatives.
Sydney Airport reported international traffic growth of 8.9% year-on-year with 1.2 million additional passengers, the strongest in 12 years. Total revenue grew 11%, driven by international passenger growth, investment, retail performance and the incremental T3 contribution.
Sydney Airport pax up 3% in Dec-2016, 41.9m pax in 2016
Sydney Kingsford Smith Airport passenger numbers up 5% – traffic highlights for Dec-2016:
Passenger numbers: 3.8 million, +4.8% year-on-year;
- Domestic: 2.3 million, +1.7%;
- International: 1.6 million, +9.7%.
Marketing Australia to Singapore’s ‘young and trendy’
Tourism Australia reports (15-Feb-2017) that one of Singapore’s key distribution partners, online travel agency CheapTickets.sg, has partnered with Zalora to market Australia to the young and trendy. The month-long digital campaign kicked off with a video of Singapore’s hottest digital influencers soaking in the sights of Melbourne and Tasmania. The video has been viewed more than 85,000 times on YouTube.
Blog campaign to promote Australia in the UK
Tourism Australia reports (15-Feb-2017) that it has launched a key distribution partner campaign with Flight Centre and Tourism and Events Queensland in the UK on a hub-site within MSN Travel.
Running throughout Feb-2017, the campaign includes articles about Australia and Queensland and a range of Tourism Australia’s 360 videos. From the MSN hub, users are driven to the Australia landing page on the Flight Centre website, hosting special offers and additional content. Flight Centre is also supporting with Australia-themed displays in their UK stores during the campaign.
Virgin Australia considering Brisbane as base for Asia services
Virgin Australia is reportedly considering using Brisbane as a base for services to mainland China, with potential destinations including major cities such as Shanghai or Guangzhou and smaller secondary cities (Courier Mail, 15-Feb-2017).
Air New Zealand partners with Inmarsat on connectivity
Air New Zealand announced (15-Feb-2017) a partnership with Inmarsat to install GX for Aviation (GX) connectivity across its short and long-haul fleets. The system will provide passengers with broadband inflight WiFi worldwide. Air New Zealand’s Panasonic IFE systems will be integrated with GX.
The first GX-equipped Air New Zealand aircraft is expected to begin testing in 2H2017. Air New Zealand expects to introduce the system towards the end of 2017, starting with trans-Tasman, Pacific and long-haul services. Domestic services will be added from 2018.
Qatar Airways considers Canberra services
Visit Canberra executive director Ian Hill reported Qatar Airways intends to launch Doha-Canberra service in Feb-2018 and the carrier is “working through details and schedules” (Brisbane Times, 15-Feb-2017). Mr Hill said additional details, including frequencies and scheduling information, should “emerge in the coming months.”
Singapore Airline’s Canberra services a ‘game changer’
Visit Canberra executive director Ian Hill has also stated Singapore Airlines‘ Singapore-Canberra-Wellington service is a “game changer for the ACT”, opening the region to new markets in Asia and improving overall tourism sector confidence (Brisbane Times, 14-Feb-2017).
Canberra reported a record 205,000 international visitors in 2016 , while domestic visits reached 2.35 million.
According to Mr Hill, tourism to Canberra is expected to shift from a 90:10 domestic to international mix to an 80:20 mix in the next three to four years as international connectivity increases.
Mr Hill acknowledged Canberra, “is not particularly well known,” internationally and aviation is the key to positioning Canberra, “as a destination in the Australian context.”
Brisbane Archerfield airspace optimization project completes stage one as growth continues
Brisbane Archerfield Airport completed (15-Feb-2017) stage one of its airspace optimisation project. Highlights include:
- Broadcast capability to its automatic weather station and introduced a GPS-based instrument approach to runway 10L to support higher performance (category C) aircraft;
- Planned installation of four-camera unit by Australia’s Bureau of Meteorology to provide 360 degree views to assist aviation forecasters and the aviation industry during fog and low cloud;
- New Baro-VNAV approaches are being designed and scheduled for flight validation in Feb-2018.
Brisbane Archerfield Airport also announced (15-Feb-2017) public submissions relating to its preliminary draft master plan for 2017 to 2037 will close on 17-Feb-2017. Archerfield Airport’s revised preliminary draft master plan will include new additions compared with the current plan for 2011 to 2031.
New Longchamp store for Sydney Airport
HEINEMANN Tax & Duty Free opened (15-Feb-2017) a 97sqm Longchamp store at Sydney Airport. HEINEMANN Australia MD Constantin Wiesmann said: “We are proud to be partnering with Longchamp and excited about continuously elevating the travel-retail experience at Sydney Airport.”
Tourism Tasmania has announced (08-Feb-2017) the appointment of Cathryn Carey as executive manager international markets. Ms Carey has worked in the tourism sector for 17 years, holding senior positions including with Abercrombie & Kent and as head of operations with Experience Tours Australia.