Lufthansa Group promoting NDC utilisation with ‘best fares’ and other incentives

    Deutsche Lufthansa AG announced (07-Mar-2018) the following fare distribution plans, effective from Apr-2018:

    • Offer exclusive “best fares” via direct distribution and NDC booking channels, including to ‘Direct Connect’ partners. The new offer will extend to all Light and Classic fares for a range of European routes from the group’s FrankfurtMunichVienna and Zurich hubs;
    • Offer lower fares for long haul seat reservations on NDC booking channels. The lower prices here have been available for short haul services since 2017;
    • Offer Direct Connect customers additional mileage credits.

    As part of its overall commercial strategy, the Lufthansa Groupwill be further expanding its direct distribution channels in the course of 2018. This action will also “see a steady extension of the product differentiation for Direct Connect partners, to ensure that customers’ needs are optimally met”. [more – original PR – German]