London Stansted CCO: Airports are hugely important in promoting brand and destination awareness

London Stansted Airport CCO Aboudy Nasser, speaking at the CAPA Asia Aviation Summit, stated (09-Nov-2018) "There's two things airports can provide; connectivity and brand awareness… It's about working with the airport. Raising awareness particularly in the catchment area". Mr Nasser added: "Instead of a shotgun approach, we can use data to laser target passengers; we know passenger data down to their postcode… It's hugely important for LCCs with a limited marketing span".