Luxury serviced apartment specialist Cheval Residences has launched a new website with the integration of the world’s first booking engine powered by artificial intelligence (AI), Allora. Cheval has also become the first serviced apartment brand to adopt the new multiple property functionality built by Criton, the UK’s first app builder for the hospitality industry.
- Cheval Residences has launched a new website with the integration of a booking engine powered by artificial intelligence (AI);
- The luxury serviced apartment specialist has become the first serviced apartment brand to adopt the new multiple property functionality built by app builder Criton;
- Cheval maybe little known outside of the UK market, but is taking a global lead with the adoption of new technology – it has 512 apartments across eight Residences in prime London locations;
- Cheval last month revealed that five of its London properties ranked in the top 10 on TripAdvisor in the category of Speciality Lodging for London.
With locations across London, Cheval Residences is the first serviced apartment group to adopt the new technology. Using the integrated instant messaging service, guests will be able to contact the concierge, housekeeping and maintenance teams using the app from within their apartment or on the go. As well as this, there is also a request function which allows guests to order additional services or items to personalise their stay, at the touch of a button. Additional features of Cheval’s new app includes a local area guide plus all the information they need about their stay and instant booking links, making the booking journey swift and simple.
Cheval maybe little known outside of the UK market, but is taking a global lead with the adoption of new technology. Its story began in the vibrant streets of Knightsbridge, to the west of central London after it acquired its first property in 1987 in Cheval Place, a quiet street in the heart of Knightsbridge set back from the bustling Brompton Road and home to some of London’s most iconic shopping destinations. It has now expanded its luxury offer to a combined 512 apartments across eight Residences in prime London locations, all of which are contained within the app.
Guests at any Cheval property can download the app immediately on their personal mobile device to find out everything they need to know about Cheval Residences and their stay, or they can review information on other Cheval locations when considering a future visit. “Our new product will be transformative for groups of serviced apartments and hotels as they wrap all guest-facing technology into one unique portal,” explains Julie Grieve, founder & CEO of app builder Criton.
In addition to the app, the brand new Cheval Residences website has a fresh new look and the design has been upgraded to exceed user expectations, always keeping the mobile experience at the forefront. The AI elements have been integrated by booking engine and conversion specialists, Avvio. Allora is an intelligent booking engine displaying personalised content based on user interactions, with automatic location-based translation and other specialist functions putting it at the forefront of online booking technology.
The new website is designed to improve the customer’s online journey and experience while increasing the number of visitors that convert into customers. This will enable Cheval to compete more effectively in a competitive online market place, growing their direct channel and reducing reliance on Online Travel Agent (OTA) business.
Cheval’s target is to reduce the contribution of OTAs to less than 10% of booked revenue by 2019. The AI booking engine will heighten the guest experience as it learns from users’ every interaction, adapting to specific interests and then providing the necessary guest experience tailored to that user. As well as this, Cheval has evolved with ongoing social media trends and this is reflected in the new website design, incorporating social channels into the new website with a live Instagram feed.
“Our guest experience is always of the upmost importance to us from start to finish,” says George Westwell, director at Cheval Residences. “With the inclusion of Allora across our website, the customer journey becomes tailored to the individual from the off-set, so users get a sense of personalisation even ahead of their stay.
Cheval revealed at the end of last month that five of its London properties ranked in the top 10 on TripAdvisor in the category of Speciality Lodging for London. The properties to make the top ten were Cheval Three Quays at the Tower of London (number one), Cheval Gloucester Park (number three) Cheval Knightsbridge (number seven), Cheval Phoenix House at Sloane Square (number eight) and Cheval Harrington Court in South Kensington (number nine), while Cheval Thorney Court was also ranked in a prominent position at number 22. There are 986 properties in TripAdvisor’s Speciality Lodging category, which covers serviced apartments, hostels, special interest accommodation and accommodation open less than six months of the year.