Laudamotion to rebrand as ‘Lauda’ for brand simplicity: MD

    Laudamotion MD Andreas Gruber said the airline plans to remove the ‘motion’ portion of its Laudamotion brand for marketing reasons (aviation24.be/heute.at/APA/dpa, 20-Mar-2019). The company’s registered name will remain ‘Laudamotion GmbH‘, however rebranding as ‘Lauda’ makes the brand more concise and easier to communicate, according to Mr Gruber. The airline, via its official Facebook account, announced (20-Mar-2019) plans to launch 21 destinations from Vienna International Airport during its winter 2019/2020 schedule as follows (austrianaviation.net, 20-Mar-2019):