LATAM fully implements buy on board for Chile, Peru, Brazil, Ecuador and Colombia

    LATAM Airlines Group has stated the company’s new “travel model” for domestic operations, which covers nearly 76% of the company’s passenger base, aims at “building a more competitive and sustainable airline while continuing to stimulate demand and drive the growth of air travel in South America“. LATAM added: “We have fully implemented the new buy on board service and the branded fares model in ChilePeruBrasilEcuador and Colombia… In parallel, we continued working on our cost efficiency initiatives”. [more – original PR] [more – original PR – II]