Korean Air to take ‘more aggressive’ strategy to LCC competition

    Korean Air chairman and CEO Walter Cho said the carrier plans to take “more aggressive strategy” towards LCCs from now on, concluding that “we can’t ignore the situation anymore” (ATW/Yonhap/The Korea Times, 03-Jun-2019). He said that there are more routes where the carrier overlaps with LCCs, adding that LCCs are also moving into sectors traditionally dominated by Korean Air, including long haul international routes. The carrier also said it is likely to compete more actively on pricing where it overlaps with LCC routes.