KLM launches 'Never Done' campaign to attract Chinese millennials

KLM Royal Dutch Airlines launched (16-Nov-2018) its new 'Never Done' tourism and brand awareness campaign in China, targeting particularly younger travel groups. The campaign involves production of two promotional videos, to be distributed via WeChat, Youku, Weibo and KLM's local channels to target Chinese cities with a high millennial population. [more - original PR]