KLM launches 'BlueBot' automated Facebook messenger bot

KLM Royal Dutch Airlines launched (26-Sep-2017) BlueBot, an automated Facebook messenger bot. KLM stated the bot is supported by 250 human employees. Air France-KLM SVP digital Pieter Groeneveld said: "On social media, we offer 24/7 service with our team of 250 human agents, handling more than 16,000 cases a week. Volumes will continue to grow... KLM is taking the next step in its social media strategy, offering personal service through technology". [more - original PR]