Kempinski treats its loyal customers to ‘greater privileges and personalisation’

The Kempinski name is proudly borne by a growing collection of distinguished properties around the world and a more than 120 year history. As Europe’s oldest luxury hotel group, it has committed to provide its guests with what it describes as “memorable journeys inspired by exquisite European flair” under the working ethos that  “we believe life should be lived with style”. Now the hotel group is introducing a reengineered loyalty programme which it says will provide guests with “greater privileges and personalisation”.

The Kempinski Discovery loyalty programme will see “recognition taken to the next level” with rewards both within the hotel and beyond, according to the company, offering customers “benefits tailored specifically to their preferences,” ranging from room upgrades and late check-out / early check-in, to early access to exclusive offers, concessions at Kempinski restaurants, a dedicated butler service and personalised chef services.

Under a three tier programme from Gold via Platinum to Black membership, customers can ultimately reach the highest tier level and be eligible for entry into an exclusive new Kempinski Private Concierge, an invitation-only club that offers “unparalleled privileges”. These include a dedicated private concierge, invitations and behind-the-scenes access to the most selective events in each destination, as well as a 24/7 membership service line and preferential rates on complementary luxury services.

“More than just points, Kempinski Discovery offers money-can’t-buy-experiences to recognise and appreciate loyal guests, all with a unique Kempinski touch,” says the hotel group in its marketing literature.

A key feature of the programme is the local experience where members can explore the culture of each destination. “Whether it’s a rare elephant ride in the jungle, a private tour of a Geneva watch factory usually closed to the public, a traditional ‘Adumu’ dance with Masai warriors in Kenya, or a tour of Malta’s presidential palace and gardens, these experiences present the best of local gastronomy, culture and craftsmanship,” says the company.

To rise up the membership level from Gold to Platinum status, customers will need to spend at least ten nights at one of Kempinski’s properties each year or spend more than USD10,000. To reach the Black status the requirements rise to over 30 nights or more than USD30,000 spend per year.

The Kempinski Hotel Group actually has its heritage in the wine business through its founder Berthold Kempinski born in Posen (then a German province, and now Poland) in October 1843. His family later sold interests and the Kempinski name to Hotelbetriebs-Aktiengesellschaft in the early 1950s, a long standing hotel business first formed back in 1897 and the Kempinski brand was formally adopted in 1970.

It now operates a total of 76 five-star hotels in 30 countries and continually extends its portfolio through the addition of new hotels in Europe, the Middle East, Africa, Asia, and the Americas. However, its growth remains selective with a requirement not to lose sight of Kempinski’s claim to exclusivity and individuality. The portfolio includes historic grand hotels, city hotels, resorts and superior residences including famous names, such as the Hotel Adlon Kempinski in Berlin, the Emirates Palace in Abu Dhabi, the Hotel Taschenbergpalais Kempinski in Dresden, or the Çiragan Palace Kempinski in Istanbul.

The latest Kempinski property opens on 15-Oct-2017 in Riga, Latvia. The country’s first five-star luxury Kempinski Hotel, it will feature 141 rooms and suites, two restaurants and two bars, six spacious meeting rooms, including the Grand Ballroom, as well as a SPA and wellness facility and opens with a significant history.

The Grand Hotel Kempinski Riga is located on the site of the former Hotel Rome in Old Riga, which dates back to the 1880s. The original building was almost entirely destroyed during WWII, but was rebuilt as the Hotel Riga, housing the first-ever bar in Latvia and apparently serving the first cocktail in the whole Soviet Union.