JetSMART focuses on developing an untapped clientele market

Amadeus, commenting on JetSMART's business model and target group, stated (09-Apr-2018) "100% of its traffic has come from" people previously using other methods of transportation such as buses or cars. JetSMART CEO Estuardo Ortiz stated the carrier does not focus on stealing passengers from other carriers, but from developing an untapped market. The carrier's strategy and all its decisions are focused on cost in order to sell at very low prices to attract this new traveller segment. [more - original PR]