JetBlue Airways to rollout ‘fare options 2.0’; will announce branding later

    JetBlue Airways announced (02-Oct-2018) it plans to roll out ‘fare options 2.0’, providing “distinct offerings” targeted at specific customer segments. Branding will be announced later, the airline added. Details include:

    • Blue ‘Save’: Lower price offering that includes key JetBlue features and “limited other elements”;
    • Blue ‘More’: Offering targeted to customers who value flexibility and speed;
    • Blue: Similar offering “as today”. [more – original PR] [more – original PR – II]