International visitors to Australia continues its trend upwards

Tourism Research Australia announced the results of its International Visitor Survey for the year ending Jun-2017, reporting international visitor spending finally topped the AUD40 billion mark. Almost all markets assisted with the increase, except the UK which saw a 2.6% decrease as a result of a number of factors including the less than impressive performing of the pound. Visitors from China increased by 9.5% year-on-year, but is the increase a result of targeted marketing or purely organic as the volume of China tourists increases? Keep an eye out for upcoming Blue Swan editions for more details.